La La Luden’s®!—Belt Out A Song for America’s Favorite Throat Drop
Enter the “La La Luden’s®” Jingle Contest and Win Big
IRVINGTON, NY (April 2012) – Luden’s®, the leading throat drop brand that has soothed scratchy throats for over 130 years, is encouraging consumers to “Sing A Song” for Luden’s®. From March 30th – June 29, 2012 consumers of all ages are asked to submit a 30-60 second original jingle based on the theme, “Surprisingly Soothing. Simply Delicious!” The song should celebrate the love for this deliciously tasty iconic throat drop, known originally for its famous Wild Cherry Flavor.
To enter, just visit the Luden’s ® website, www.Ludens.com, click on the “La La Luden’s®” banner at the top of the page and upload the video of your original tune to the micro site. The jingle can be instrumental, acoustic, silly or fun—most importantly, we want to hear why you love Luden’s®. Your entry will be judged 50% on adherence to theme and 50% on creativity. The contest runs from 9:00 a.m. Eastern Time (“ET”) on March 30st to 11:59 p.m. ET on June 29th (the “Contest Entry Period”). Limit one entry per household per day. For additional contest rules and limitations, visit: http://www.ludens.com/.
Ten finalists will be selected by an independent panel of judges by July 16th for a “People’s Choice” vote and posted for voting from July 23-August 17, 2012. People will log onto www.Ludens.com and click on the La La Luden’s® banner to vote. One vote per person will be permitted daily.
One Grand Prize winner selected by “People’s Choice Vote” will have their jingle featured on the Luden’s® website, win a cash prize of $2,500, receive tickets to be a member of the studio audience of one of America’s top talent search shows, and receive a year’s supply of assorted Luden’s® products. The remaining 9 finalists will receive $100 American Express Gift Cards and assorted Luden’s® products.
Luden’s® recently introduced Vitamin C Orange Supplement Drops. These delicious drops are made with real orange juice and contain 100 percent of the recommended daily value of Vitamin C. They are great tasting and convenient to have on hand like other traditional Luden’s® flavors.
The new Luden’s® Supplement Drops are available in a 25-count bag and have a suggested retail price of $1.79. In addition to the new Vitamin C drops, the line also includes a variety of great-tasting throat drops such as Wild Cherry, Sugar-Free Wild Cherry, Wild Honey and more. Luden’s® Throat Drops are available in 14-count packs with a suggested retail price of $.99 and bags of individually wrapped drops for $1.79.
For more information on Luden’s® and the full line of products, log onto www.ludens.com.
About Prestige Brands Holdings, Inc. (NYSE-PBH)
Prestige Brands Holdings, Inc. markets well-known over-the-counter healthcare and household cleaning products. Core brands include Chloraseptic® sore throat relief products, Clear Eyes® eye care products, Compound W® wart treatments, the Little Remedies® and PediaCare® lines of pediatric over-the-counter products, The Doctor’s® NightGuard® dental protector, Efferdent® denture care products, Luden’s® throat drops, Dramamine ® motion sickness products, and Comet® household cleaners. The Company’s products are sold throughout the U.S. and Canada, and in certain international markets.
For more information, go to www.prestigebrandsinc.com
OFFICIAL RULES FOR THE La La LUDEN’S® Contest
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THE CONTEST. Purchasing a product will not improve your chances of winning.
The La La Luden’s® contest is sponsored by Prestige Brands, Inc. (Referred to in these Official Rules as the “Sponsor”).
The Contest is offered only in the United States of America to legal residents of any one of the 50 states or the District of Columbia. Those under the age of 18 require a parents’ permission. Entries from non-residents of the United States of America are ineligible. Do not enter this Contest unless you are located in the United States at the time of entry. By entering, Entrant agrees to be bound by these Official Rules and the decisions of the judges, which shall be final in all respects.
Employees of the Sponsor and Bender Hammerling Group and their affiliates, the immediate families of such employees (employees’ parents, siblings, children and spouses) and members of the same household of such employees are not eligible to enter the Contest.
Void where prohibited by law.
The person uploading the Submission will be deemed the Entrant. The Entrant is the one (1) person who owns the email address associated with the Submission. If any group elects to collaborate on a Submission, they are required to designate one (1) person as the agent of the group to enter the Contest, agree to these Official Rules and accept the prize on behalf of the group. Neither the Sponsor nor anyone associated with the Contest are liable for any disputes between collaborators arising under or related to the Contest.
All entries must be received by the Sponsor by 5:00 p.m. Eastern Standard Time on June 29th, 2012 (the “Contest Entry Period”). Ten (10) finalists will be selected by July 16th by a panel of judges selected by the Sponsor and posted on www.ludens.com for review and voting by individuals who wish to vote by August 17th. Voting by the public will end at 5:00 p.m. Eastern Standard Time on August 17th , 2012. (the “Contest Voting Period”).
HOW TO ENTER THE CONTEST
To enter the Contest go to www.ludens.com (the “Website”) during the Contest Entry Period and click on the La La Luden’s® banner. BEFORE YOU WILL BE ALLOWED TO CONTINUE, YOU MUST EXPRESSLY AGREE AND CONSENT TO BE BOUND BY THE TERMS OF SERVICE AND PRIVACY POLICIES OF THE WEBSITE. IF YOU DO NOT AGREE TO THESE TERMS, PLEASE DO NO USE THE WEBSITE OR ENTER THE CONTEST. In the event of any inconsistency between these Official Rules and the Terms of Service or Privacy Policies, the terms of these Official Rules shall prevail.
Each Entrant is allowed to submit only one Submission. Multiple Submissions by an Entrant, at the Sponsor’s sole discretion, may result in ineligibility of Entrant to receive any applicable Contest prizes. Video files submitted may not exceed more than 1 minute. The video file size of a Submission must be [100MB] or less, provided that Finalist may be asked to provide higher resolution and/or original native audio and video files used during production of the Submission for broadcast or other Sponsor purposes. Video files must be provided in one of the following formats: MPEG, .MOV, .AVI, or .WMV] and shot in 16;9 aspect ratio, center-cut protected. All copyrighted or other proprietary materials will be removed from Submission. Submission must be primarily in English.
By making a Submission, Entrant irrevocably grants to Sponsor and its agents the unconditional and perpetual right to post, display, publish, use, adapt, edit, and/or modify such Submission in any way, in any and all media, for any purpose, without limitation, and without further consideration. Finalists agree to irrevocably assign and transfer to Sponsor any and all rights, title, and interest in Submission, including without limitation, all copyrights, and to waive all moral rights in Submission.
No correspondence or contact other than that specified in these Official Rules will be accepted as an entry in the Contest. All entry information (including, without limitation, audio and video submissions) becomes the property of the Sponsor.
All Submissions must be original with no copyrighted or other proprietary material for which Entrant cannot provide the respective release required by Sponsor. Submissions may not have been previously published in any medium, must be suitable for display and publication by Sponsor (e.g. may not be obscene or indecent, including but not limited to, no nudity or profanity), must not contain defamatory statements (including but not limited to words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, geographic, political, or socioeconomic group), must not include threats to any person, place, business, group, or general peace/violation of any laws, must not invade the privacy or other rights of any person, firm, or entity, and must not refer to products other than those of Sponsor. Submissions may not include references to restricted products or substances (including without limitation, distilled spirits of any kind, tobacco products of any kind, prescription drugs, fireworks, firearms and ammunitions, illegal drugs or drug paraphernalia) or to activities, which in the sole discretion of Sponsor, may be objectionable. Submissions may not utilize live animals unless Entrant has obtained the owner of the animal’s consent and Entrant provides an affidavit from the animal owner or wrangler that the animal was not harmed in the making of the Submission.
HOW THE CONTEST WORKS/PRIZES AND PRIZE WINNERS SELECTION:
One Grand Prize Winner will receive a $2,500 cash prize, jingle hosted on www.ludens.com website, tickets to a top talent search show and a year supply of Luden’s. Nine finalists will each receive a $100 American Express Gift Card and assorted Luden’s® products. The Grand Prize Winner and the nine finalists are referred to herein as “Finalists”.
No purchase is necessary to enter the Contest.
Video entries will be judged based on the following criteria: 50% on adherence to theme and 50% creativity. The Sponsor will announce the winners of the Contest Prizes by e-mailing the winning Entrants at the e-mail address provided and confirmed during registration. The Sponsor reserves the right to announce the identity of each Contest prize winner and the prize awarded to each such winner on any of its websites or those of its affiliates.
All prize winners who comply with these Official Rules shall receive prizes within 8 weeks after the end of the Contest Voting Period. Except where prohibited by law, acceptance of a prize shall constitute and signify the winner's consent that the Sponsor may use the winner's name, likeness, image, voice, photographs, biographical information, address (city and state) and written statements made by the winner about the Contest and Sponsor for promotional purposes, in all forms of media, in perpetuity and without monetary payment or additional consideration.
If a prize notification e-mail is returned or deemed undeliverable, or if the winner is found to be ineligible or fails to comply with these Official Rules, the Sponsor may decide, in its discretion, that the winner has forfeited the prize and an alternate winner of that prize will be selected from eligible Entrants.
ODDS OF WINNING:
The odds of winning any prize depends on the number of valid entries received.
All prizes are non-transferable and are not exchangeable for cash. All prize winners will be solely responsible for all taxes (federal, state and/or local) and any expenses not specifically related to acceptance and use of the prize.
The Sponsor is not responsible for errors, omissions, interruptions, deletions, defects, delays in operations or transmissions, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone, computer, hardware or software malfunctions of any kind, or inaccurate transmissions of, or failure of the Sponsor to receive entry information on account of human or technical problems in any combination thereof. The Sponsor reserves the right, in its sole discretion, to cancel the Contest in its entirety if it becomes technically corrupted or because of non-authorized human intervention. The Contest is subject to these Official Rules. By entering, (a) participants agree to these Official Rules, the decisions of the Sponsor, which shall be final and binding in all respects, and waive any right to claim ambiguity in the Contest or these Official Rules; (b) participants release the Sponsor, its directors, officers, employees, affiliates, agents, representatives, vendors and such persons’ directors, officers, employees and agents from any and all liability for any claims, injuries, losses, costs or damages (including, without limitation, damage to a participant’s computer system) of any kind caused by participation in the Contest or resulting from acceptance, possession, use or misuse of the prizes; and (c) PARTICIPANTS Acknowledge that the Sponsor and other released entities and individuals have neither made, nor are in any manner responsible or liable for any warranty, representation, or guarantee, expressed or implied, in fact or in law, relative to the prizes, including but not limited to their quality, mechanical condition, or fitness, except for any standard limited warranty offered by any manufacturer of the non-cash prizes. The Sponsor may prohibit an individual from participating in the Contest or winning any prize if, in its sole discretion, it determines that the individual is attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception, or other unfair practices or intending to annoy, abuse, threaten or harass any other participants or the Sponsor’s agents or representatives. If you are selected as one of the Ten (10) finalists and your video contains a minor, a legal guardian will need to provide documentation allowing the video to be posted on www.ludens.com
WARNING: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE THE SPONSOR OR SPONSOR’S WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PARTICIPANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.
With respect to voting on the Submissions, each person is limited to one (1) vote per day. Any use of robotic, macro, automatic, programmed, or like voting methods will void all such votes. Any attempt by Finalist and/or his/her family/friends to vote more than the number of times authorized herein as determined by Sponsor, shall give Sponsor the right to disqualify Finalist.
If the actual, alleged or publicized conduct of any Entrant is illegal or, if any Entrant has been charged with or convicted of a crime, or in Sponsor’s sole discretion is otherwise grossly offensive or violates generally accepted standards of behavior (including, but not limited to, illicit drug use or public intoxication) or otherwise leads the Sponsor to believe or conclude that the public association with the Entrant subjects Sponsor to ridicule, contempt, controversy, embarrassment or scandal, Sponsor, in its sole discretion, may disqualify Entrant and their Submission will no longer be eligible for this Contest.
Sponsor reserves the right, to require a potential Finalist to submit to a confidential background check to confirm eligibility and help ensure that the association of any such person with the Sponsor in conjunction with the Submission or the Contest will not bring Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor or the Contest as determined by Sponsor, in its sole discretion.
USE OF REGISTRATION INFORMATION:
By completing the Contest Registration forms, individuals grant the Sponsor the right to use the information provided on the forms, and to contact the individual by e-mail, telephone, mail, certified mail or fax.
For a copy of the Official Rules, mail a stamped, self-addressed envelope to:
90 N. Broadway
Irvington, NY 10533
Attention: Dean Siegal
For identification of the prize winners, mail a stamped, self-addressed envelope to:
90 N. Broadway
Irvington, NY 10533
Attention: Dean Siegal
Only one request per envelope.
GOVERNING LAW/JURISDICTION: ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE OFFICIAL RULES OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS OR PRESTIGE IN CONNECTION WITH THE SWEEPSTAKES SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF NEW YORK WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS.
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